Beauty News




Hailey Bieber Files Trademark Paperwork For “Bieber Beauty”

  It looks Hailey Bieber is one step closer to launching a beauty empire of her own. TMZ reports that the successful model has recently filed trademark paperwork for “Bieber Beauty “with the intention of launching a beauty and cosmetics products line under the brand name. While husband Justin Bieber is taking a break from […]

Read More...




Mario Dedivanovic Hits Toronto April 3, 2019

  Now considered one of the top celebrity makeup artists, Mario Dedivanovic gained fame thanks in part to his long-time association with Kim Kardashian.  As Kim Kardashian’s makeup artist and frequent collaborator, Dedivanovic has built up his own dedicated fan base and a thriving “Master Class” touring production.  Dedivanovic will be in Toronto, Canada on […]

Read More...




Skincare News: Blood Cream Is Trending

Celebrities are known for offbeat, unusual and sometimes downright weird beauty treatments and the latest treatment getting buzz would definitely be considered odd by many. Last week, ABC News reported on a new skincare treatment that uses your blood as its main ingredient. Blood Cream, a personalized moisturizer created by Dr. Barbara Sturm in Germany, literally […]

Read More...




Urban Decay Set To Release A Game of Thrones Makeup Collection

  Urban Decay announced via Instagram that a Game of Thrones inspired makeup collection was on the way. According to winteriscoming.net, the line will be available this April and is “inspired by Urban Decay’s favorite places in Westeros and the strong women of the Seven Kingdoms.” The teaser photos posted on the Urban Decay Instagram […]

Read More...




Victoria Beckham Launching Beauty Brand

  After much speculation, Victoria Beckham has announced she will be launching her own beauty collection later this year.  The collection will be available for fall/winter 2019 exclusively through Beckham’s website, victoriabeckham.com.  Speaking with WWD, Beckham said the new brand, which will also have a wellness element, reinforces her overarching vision to empower women to […]

Read More...




Charlotte Tilbury Releases Hotly Anticipated Lipstick Line

UK makeup artist Charlotte Tilbury has officially released a hotly anticipated, limited-edition lipstick line. The three nude coloured lipsticks are a throwback to the 90’s and inspired by iconic supermodels like Cindy Crawford, Christy Turlington and Naomi Campbell.

Read More...




This Facial Serum Sells Once Every 26 Seconds Worldwide

  A good facial serum can be hard to find. While there are a multitude of choices promising everything from a more hydrated complexion to a more bright, youthful appearance, it can be hard to determine which serum is worth a closer look. This month has seen multiple news stories come out about a serum […]

Read More...




Puma and Maybelline New York Launch Cutting-Edge Makeup Collection 

  Puma is getting into the makeup game. The international sports brand is teaming up with Maybelline New York on a limited-edition makeup collection. Tailored for the busy lifestyle of the millennial crowd, the Puma X Maybelline collection touts itself as the ultimate high performance, street style-inspired makeup collection. The 12-piece collection features smudge-proof mascara, […]

Read More...




Canadian Skincare Brand The Ordinary Finally Returns To Sephora

    After a tumultuous year, Canadian skincare brand The Ordinary is finally back in Sephora stores. Last year, The Ordinary CEO Brandon Truaxe had abruptly pulled the brand from stores. According to beauty insider @TrendMood1, the company is developing 50 new products for 2019 including a baby line.   View this post on Instagram […]

Read More...




Sangita Patel Becomes CoverGirl Canada Spokesperson

  Dynamic tv personality Sangita Patel has signed on with CoverGirl Canada as the face of the newly relaunched Simply Ageless Collection. The longtime Entertainment Tonight correspondent joins a list of accomplished women representing the brand including Maye Musk, Katy Perry and Ayesha Curry. According to CoverGirl, the new Simply Ageless campaign will feature Patel […]

Read More...




Bizarre Beauty Trend Sees Women Altering Their Face Using Prosthetics

  There’s never a shortage of unusual beauty trends, but this latest one does have some people scratching their heads. The DailyMail reports that some women are using prosthetics to alter their appearance. Items like masking tape, duct tape, professional wax and other items are being used by women in an effort to ‘improve’ their […]

Read More...




Kylie Cosmetics Set To Hit Ulta Stores

                            Fans of Kylie Cosmetics are rejoicing! The incredibly popular line of Kylie Cosmetics Lip Kits will be available at Ulta stores starting November 17. It will now be easier to get your hands on the trend-setting line. Kylie herself shared the […]

Read More...




New Study Sheds Light On How Maple Leaf Extract Can Be An Effective Skincare Ingredient

  As we reported in the Real Style October 2018 issue, maple leaf extract is garnering big buzz as an effective skincare ingredient. In a recent news release from the American Chemical Society, it was reported that an extract taken from these leaves could help to keep unwanted wrinkles under control and maintain elasticity. Earlier […]

Read More...




Maybelline New York Launches Snapscara, Its New Washable Mascara

                          Maybelline New York has always had a loyal following for their mascara with Maybelline Great Lash Mascara consistently being a bestseller. On October 20, they launched their latest mascara (generating big buzz online) called Snapscara. This new mascara promises no more racoon […]

Read More...




Best Hair & Makeup At The 2018 American Music Awards

  The 2018 American Music Awards took place last night and music’s biggest and brightest stars were out in full force. Held at the Microsoft Theater in Los Angeles and hosted by actress Tracee Ellis Ross, it was a night chock full of great performances and wins for some of the music industry’s biggest talents […]

Read More...