Beauty News

Beauty & Wellness Brands Standing Up For Change


Some beauty and health/wellness brands are stepping up in a big way against racial injustice and discrimination. See below  


Lululemon: The health and wellness company donated $100,000 to the Minnesota Freedom Fund.


Deciem: The mega-popular cult brand donated $100,000 to Black Lives Matter and the NAACP Legal Defense and Educational Fund. 


Honest Beauty: Jessica Alba’s beauty brand announced a $100,000 donation across various organizations. 

View this post on Instagram

Being Honest means talking about the things that hurt, the things that are the most difficult, even when it’s uncomfortable. We’re heartbroken to see what is happening and we are committed to a world that is safe for everyone, no matter who they are, no matter their race. We believe that we’re all in this together and that we must lead with awareness, empathy and honesty to advocate for equality.⁣ ⁣ As a company, we always strive to foster and support a diverse and inclusive environment. We are taking action by donating $100,000 to organizations fighting racial injustice, including the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative. Additionally, Honest has committed to matching all employee donations made towards civil rights organizations.⁣ ⁣ Our hearts go out to all those affected by the events of this week. We cannot change the past, but we can be the change we want to see for our future.⁣ ⁣ *Update* We believe in encouraging honest conversations. We have noticed a minor grammar error in our post but have chosen to keep the image online to support and respect the open dialogue occurring on the post.

A post shared by Honest Beauty (@honest_beauty) on


Peloton: The fitness company announced a $500,000 donation to NAACP Legal Defense Fund. 


Sunday Riley: The brand donated $50,000 to the NAACP Legal Defense Fund.

View this post on Instagram

George Floyd and I are both from Houston. We actually both went to Lamar High School, though he graduated from Yates. We were separated by time. We weren’t the same age, we weren’t in the same year. But we walked the same hallways, maybe sat in the same classrooms, albeit at different moments in time. We had entirely different lives, different opportunities, and faced different challenges.  Had we both been in the exact same situation, at the exact same moment, I think it would have ended differently for me. Actually, I know it would have. That reality pierces me to my core.⠀ ⠀ Being from Houston, as a team, we want to support the black community locally and are looking for meaningful ways that we can support. Hopefully we’ll have something firmed up in the next day or so. But in recognition that this level of discrimination, hatred, and brutality is rampant across the entire United States, yesterday we made a $50,000 donation commitment to the NAACP Legal Defense and Education Fund. We are limited in our resources, but not in our voice.⠀ ⠀ Wishing everyone a peaceful Sunday, but not a forgetful one. ?⠀ – Sunday

A post shared by Sunday Riley (@sundayriley) on


Deva Curl: The beloved hair care line made a $50,000 donation to Black Lives Matter.


Anastasia Beverly Hills: Donated 1 million to fight against systemic racism, oppression and injustice with donations going to organizations including Black Lives Matter and The Marshall Project.

View this post on Instagram

Anastasia Beverly Hills stands in solidarity with the Black community. We are pledging 1 million dollars towards the fight against systematic racism, oppression, and injustice. This weekend, we began with a donation of $100,000 across the following organizations: Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project. We are taking the time internally to discuss new initiatives that will financially support Black owned businesses and artists in the beauty industry. When the details have been finalized, we will announce the process for submission or nomination, and we will update you monthly on recipients. We vow to remain constant and vocal supporters of equality. We vow to use our platform and our privilege to amplify the voices of marginalized groups that deserve to be heard. Thank you to our community for being a continued source of inspiration and accountability. #BlackLivesMatter

A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills) on