Fashion News

Rihanna Launches Fashion Label Fenty With LVMH

Photo: Courtesy of @lvmh Instagram.

The LVMH Group has partnered with Robyn Rihanna Fenty (pop superstar Rihanna to the rest of us) to create Fenty—a new luxury fashion Maison (yes, a whole house!), based in Paris, the couture capital. Looks like fans hoping for the songstress-cum-makeup maven-cum-creative director to release some new music, will have to wait a little longer, since Fenty debuts this Spring. This will be the second collaboration between LVMH and Rihanna—the first being Fenty Beauty (swipe on some Killawatt Freestyle Highlighter in Trophy Wife here).

Photo: Courtesy of @badgalriri Instagram.

In a press release, LVMH says, Fenty (fashion), “is centered on Rihanna, developed by her, and takes shape with her vision in terms of ready to wear, shoes and accessories.” As to what we can expect from the first collection, it’s a wait and see. Says Rihanna, “Designing a line like this with LVMH is an incredibly special moment for us. Mr. [Bernard] Arnault, [Chairman and CEO of LVMH], has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits.”

Judging by some of the red carpet and streetwear looks the Barbados beauty has rocked, we trust Fenty will be statement-making.



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