Beauty News

The World’s Most Searched Beauty Brands


In a new survey conducted by Tajmeeli, search data has been used to determine which beauty brand is the most in demand in 108 countries across the world. Tajmeelli curated a list of popular beauty brands and used Google Trends to determine the search interest worldwide. Search interest is scored from 0 to 100, where 100 is the most popular. The results in some cases were surprising. In France for example, the favourite is Guerlain (not L’Oreal). Canada’s top brand was CoverGirl, China’s was MAC, and the United States was searching for KKW Beauty. See individual country favourites here and the top 15 beauty brands globally below.


  1. L’Oreal
  2. CoverGirl
  3. Maybelline
  4. NYX
  5. Avon
  6. Elizabeth Arden
  7. Fenty Beauty
  8. Givenchy
  9. Dior
  10. Kylie Cosmetics
  11. Max Factor
  12. Revlon
  13. Clarins
  14. Guerlain
  15. Too Faced