Sustainable Fashion in 2026: How Designers—and New Rules—Are Reshaping the Industry
Sustainable fashion has entered its more grown-up phase—and, truthfully, it was overdue. For much of the past decade, the industry leaned on soft-focus language: “conscious,” “eco-friendly,” “responsible.” Capsule collections made from recycled fabrics appeared each season, and organic cotton became a familiar marketing point. But sustainability often functioned more as an aesthetic signal than a […]