Look good at the beach

Let’s face it—everyone wants to look and feel their best at the beach. Whether you’re heading to a cottage weekend on Lake Ontario or flying out to the sunny shores of Tofino, putting in a bit of effort before you hit the sand can go a long way. But looking good at the beach doesn’t just mean having six-pack abs or a designer swimsuit. It’s about combining style, comfort, grooming, and—most importantly—confidence. Here’s how to pull it all together, Canadian style.

1. Dress for Your Body, Not the Hype

While trends can be fun, they’re not always flattering or practical. The key is choosing swimwear that fits your body type and makes you feel confident.

This might mean going for a high-waisted bikini that hugs the curves just right or a classic one-piece that offers support and style. Canadian brands like Frank And Oak or Knix offer modern, body-inclusive options made for real people.

Pro tip: Always do a sit-test and a movement-test in your swimwear before buying. You want to look great standing, sitting, swimming, or throwing a frisbee.

2. Protect Your Skin—It’s Part of the Look

Healthy, glowing skin is always in style. Sunburns and peeling noses? Not so much. Make sunscreen your daily habit—not just when you’re planning to tan. Opt for a broad-spectrum SPF 30 or higher, and don’t forget to reapply every two hours, especially after swimming.

Canadians are prone to underestimating the UV index, especially on breezy or cloudy days. Don’t be fooled—UVA and UVB rays still get through. A lightweight, non-greasy sunscreen will help you stay protected without looking shiny or sticky.

Bonus: Sunscreen helps prevent premature ageing. Think of it as an anti-wrinkle cream that works right now and in the long run.

3. Accessorize Like You Mean It

Accessories are your secret weapon to beach style. Sunglasses not only protect your eyes but also add instant flair. Go for polarized lenses for real UV protection, and choose a shape that suits your face. A wide-brimmed hat or a stylish bucket hat can take your look up a notch while offering much-needed shade.

A light sarong, linen shirt, or kimono-style cover-up adds a breezy elegance. Footwear matters, too—ditch the worn-out flip-flops and try leather sandals or sporty sliders that elevate the whole look.

4. Grooming: Subtle but Effective

You don’t need a full glam squad before heading to the beach, but a little grooming goes a long way. Exfoliate your skin the night before to keep it smooth and fresh. Moisturize daily, especially if you’ve been in the sun, salt water, or chlorine.

A natural makeup look (or none at all!) is best. Waterproof mascara or a tinted SPF lip balm can enhance your features without melting in the sun.

Hair tip: Salt water can do wonders for volume, but pack a leave-in conditioner or hair oil to fight frizz and dryness.

5. Posture and Confidence: Your Best Accessories

Here’s the truth: the best way to look good at the beach is to feel good. Stand tall, walk with purpose, and don’t slouch—even if you’re not feeling “beach-body ready.” Nobody is looking as hard as you think they are. Most people are too busy thinking about themselves.

Confidence is magnetic. Smile, laugh, play, and have fun—that’s what people really notice. When you’re comfortable in your own skin, others will be drawn to you, no matter what you’re wearing.

6. Stay Hydrated and Fuel Smart

A bloated stomach can make anyone feel uncomfortable in a swimsuit. Stay hydrated with water or coconut water, and avoid overly salty snacks or fizzy drinks before heading out. Pack a light lunch with fruit, veggies, lean protein, and whole grains to keep your energy up without the crash.

And yes, you can enjoy that ice cream or beach hot dog—just don’t go overboard. Balance is key.

7. Mind the Details

A few thoughtful extras can really polish your beach look:

Enjoy Your Summer

Looking good at the beach isn’t about being perfect—it’s about being present, prepared, and polished. Dress for your body, take care of your skin, and wear your confidence like your favourite pair of shades. Whether you’re lakeside in Muskoka or lounging in Vancouver’s Kitsilano Beach, looking good starts with feeling good.

See you on the sand!