Beauty News

Victoria Beckham Launching Beauty Brand

 

After much speculation, Victoria Beckham has announced she will be launching her own beauty collection later this year.  The collection will be available for fall/winter 2019 exclusively through Beckham’s website, victoriabeckham.com. 

Speaking with WWD, Beckham said the new brand, which will also have a wellness element, reinforces her overarching vision to empower women to feel “confident and strong in every aspect of their lives. I want to take care of women inside and out, providing them with the must-have items in makeup, skin care, fragrance and wellness that I feel I need in my own life.”

Beckham said she intends to promote the beauty products in the same way she does her clothing and accessories, speaking directly to consumers and fostering a sense of community via social media, and specifically Instagram, YouTube, and her brand’s web site.

While this isn’t Beckham’s first foray into the world of beauty (she’s had a few limited-edition lines), its her first attempt at a full-fledged brand under her name. We’re excited to see what comes next.   

 

Photo Credit: Instar

 



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