Victoria Beckham Launching Beauty Brand
After much speculation, Victoria Beckham has announced she will be launching her own beauty collection later this year. The collection will be available for fall/winter 2019 exclusively through Beckham’s website, victoriabeckham.com.
Speaking with WWD, Beckham said the new brand, which will also have a wellness element, reinforces her overarching vision to empower women to feel “confident and strong in every aspect of their lives. I want to take care of women inside and out, providing them with the must-have items in makeup, skin care, fragrance and wellness that I feel I need in my own life.”
Beckham said she intends to promote the beauty products in the same way she does her clothing and accessories, speaking directly to consumers and fostering a sense of community via social media, and specifically Instagram, YouTube, and her brand’s web site.
While this isn’t Beckham’s first foray into the world of beauty (she’s had a few limited-edition lines), its her first attempt at a full-fledged brand under her name. We’re excited to see what comes next.
Photo Credit: Instar
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