Puma and Maybelline New York Launch Cutting-Edge Makeup Collection
Puma is getting into the makeup game. The international sports brand is teaming up with Maybelline New York on a limited-edition makeup collection. Tailored for the busy lifestyle of the millennial crowd, the Puma X Maybelline collection touts itself as the ultimate high performance, street style-inspired makeup collection.
The 12-piece collection features smudge-proof mascara, a face stick, a metallic highlighter, long-wear lip colour and eye colour. Created with the latest cutting-edge technology, these long-wear products come in sleek, on-the-go packaging. According to Maybelline New York, this will make it easy to achieve a complete makeup look or a quick post-workout touch up.
In a statement, Puma talked about the collection. “This collection is truly the representation of the point where the gym meets the runway, a goal we strive for in everything we do for our female consumers,” said Adam Petrick, Global Director of Brand and Marketing for Puma. “We believe that this first ever collaboration will allow the Puma Woman to move seamlessly from the gym to the street and provide her with the tools to look and feel her best.”
Keep an eye out for Puma X Maybelline instore and online.
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