korean skincare

With the popularity of Korean beauty and skincare gradually increasing in North American, it’s no secret that products from South Korea are becoming mainstream. The revered beauty secrets and tricks of Korean women have led to a fixation on achieving glowing, dewy skin and rocking the no makeup look. If you want to draw your skin and cosmetic cues from this Asian culture, we’ve rounded up a few Korean brands that are increasingly earning a reputation in the beauty world. 

While most ladies are used to shaving their legs, a surprising new beauty phenomenon involves taking a razor to your delicate visage. Face shaving, which is also referred to as kao sori in Japan and dermaplaning elsewhere, has now started to gain popularity in North America.

While water-based Korean skincare products have been making a splash, the newest trend in K-beauty quite literally involves droplets of water.

While cushion eyeliner has already made a splash as a rising Korean makeup trend, the latest beauty innovation also draws its inspiration from Korea.

While Korean skincare remedies have been making a splash in the beauty world over the past few seasons, it looks like an unexpected new ingredient may be joining the lineup. Officially called tremella fuciformis, the mysterious tremella mushroom is a species of fungus which is known for its hydrating benefits.