The rumours are true! H&M confirmed the big fashion news that started breaking yesterday. Lanvin will be the latest designer collaboration at H&M this fall.
Following in the footsteps of many fashion designers, including Karl Lagerfeld, Jimmy Choo and Stella McCartney, the Lanvin H&M collection will be revealed on November 2. The first images will be seen in a film on the H&M website. The clothes will then hit shelves on November 23. If you want a piece you should be waiting in line when the doors open, because we know this line isn’t going to last long in stores.
In a press release, Alber Elbaz, artistic director of Lanvin, said, “H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”
Lanvin has been one of the most exciting European fashion lines to watch over the past few years. Under Alber Elbaz’ direction, Lanvin has been on the cusp of all the hottest trends every season. It will be exciting to see how they can bring the luxurious fall trends from their line into H&M.
See the preview video of Alber Elbaz talk about the line here:
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