We love when someone asks us who we’re wearing, and we get answer back, “Joe Fresh.” The fashion-forward and incredibly affordable line makes it easy for anyone to update her wardobe with the latest trends without breaking the bank. Joe Fresh Style Director Adrienne Shoom told us all about her favourite fall 2012 fashion essentials.
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We love a Canadian success story! Loblaw Companies Lts announced today that its beloved Joe Fresh brand will now start selling in over 700 JCPenney stores across the United States, starting with Joe Fresh’s women’s wear collection.
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Canada fashion designer Joe Fresh is working with Canadian actress Kim Cattrall to promote the Fashion Targets Breast Cancer campaign in Loblaws to sell t-shirts to raise money for rethink breast cancer.
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The fashion line has been sold in Loblaw’s grocery stores since 2006. After much success, Joe Fresh is expanding to test their concept. A new 8,000 square foot store on Queen Street in Toronto will be the new Joe Fresh flagship store set up to compete with the likes of H&M and Zara for low priced, stylish, fast fashion.
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