Watch As Cool Pop Up Shop Helps Tiny Merchants Take On Mega-Brands in London
So you have a business idea or have always dreamed of opening your own retail store, but don’t have the money? This awesome new technology from iZettle which makes it possible to take credit card payments from any Smartphone or tablet, makes it happen.
This past October, six small retailers were able to compete against mega brands on Oxford street- the busiest shopping street in Britain. iZettle, organized the 6 day event to show that anyone can compete and that even the tiniest merchant can operate their business with the iZettle technology. Here is what they did:
They invited 6 small businesses to set up pop up shops for 12 hrs in one store on Oxford St. Every night a tireless effort was made to transform the store space to match each business giving them everything they needed to compete with the big brands. The iZettle payment solution was the only element that stayed the same. During the six days shoppers had the chance to discover a new, unique and exciting brand each day. According to the company the event was a great success. The foot traffic, buzz and response was huge and that the six small businesses encountered results beyond their expectations.
Watch this video to see how they did it. So cool, wish they would come and play Santa for all us!! Imagine 12 days of Christmas pop up shops? Love!
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