{"id":77323,"date":"2016-03-28T11:32:58","date_gmt":"2016-03-28T15:32:58","guid":{"rendered":"http:\/\/www.realstylenetwork.com\/fashion-and-style\/?p=77323"},"modified":"2016-03-31T09:37:25","modified_gmt":"2016-03-31T13:37:25","slug":"hm-launches-new-eco-friendly-bridal-collection","status":"publish","type":"post","link":"https:\/\/www.realstylenetwork.com\/fashion-and-style\/2016\/03\/hm-launches-new-eco-friendly-bridal-collection\/","title":{"rendered":"H&M Launches New Eco-Friendly Bridal Collection"},"content":{"rendered":"

\"HM<\/a><\/p>\n

Photo:\u00a0noormagazine on Instagram<\/a><\/em><\/p>\n

For bohemian chic and budget-conscious brides who have been searching for their dream wedding dress, it looks like welcome news may be in the air. As part of their new Conscious Exclusive Collection from H&M, the Swedish fast fashion retailer is set to unveil a line of three bridal gowns for Spring 2016.<\/p>\n

According to Grazia Daily<\/a><\/em>, the brand\u2019s latest collection will be released on April 7, just in time for the Fashion Forward – 300 Years of Fashion<\/em>\u00a0exhibition at the Muse\u0301e des Arts De\u0301coratifs in Paris.<\/p>\n

The eco-friendly and affordable dresses are all crafted from organic silk, recycled linen and Tencel blends, which are said to be sustainable materials. As for the styles themselves, they feature intricate mauve prints, flowing frocks adorned with Victorian inspired lace and voluminous flared hemlines.<\/p>\n

H&M\u2019s new campaign is fronted by 35-year-old Julia Restoin Roitfeld, who is an art director and the daughter of former Vogue Paris <\/em>editor-in-chief Carine Roitfeld.<\/p>\n

In a recently released YouTube video which brings viewers behind the scenes of the shoot, Restoin Roitfeld can be spotted posing and modelling the latest looks from H&M. Along with the bridal line, the Conscious Exclusive Collection also includes dresses detailed with vibrant embroidery and sparkling embellishment.<\/p>\n

Here\u2019s a closer look at the video clip:<\/p>\n

https:\/\/www.youtube.com\/watch?v=ybT2gEggehE&feature=youtu.be<\/p>\n","protected":false},"excerpt":{"rendered":"

For bohemian chic and budget-conscious brides who have been searching for their dream wedding dress, it looks like welcome news may be in the air. As part of their new Conscious Exclusive Collection from H&M, the Swedish fast fashion retailer is set to unveil a line of three bridal gowns for Spring 2016.<\/p>\n","protected":false},"author":17,"featured_media":77324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[28685,28684,28687,28682,28688,28683,28686],"class_list":["post-77323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-news","tag-eco-conscious-bridal-gowns","tag-eco-friendly-bridal-gowns","tag-hm-bridal","tag-hm-conscious-exclusive-collection","tag-hm-julia-restoin-roitfeld","tag-julia-restoin-roitfeld","tag-spring-2016-wedding-dresses"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t