Fashion News

Target Faces Online Backlash For Sexist And Demeaning Teen Girl T-Shirts


Would you buy your teenage daughter, or allow your teenage daughter to buy, a T-shirt with the word ‘Trophy’ written across the front of it? Target is the subject of the latest fashion controversy after outraged customers started posting images of the new T-Shirts that are on sale in their teen section of the stores on social media. Other phrases on the shirts include “This Is My Baskstage Pass”, “Bride” and “Mrs.”.

“Dear Target, why are you selling shirts that describe women as obtainable objects such as trophies?” one outraged customer wrote on Target’s Facebook page. “It’s honestly appalling. I’m nobody’s trophy and I sincerely hope that in your eyes, women are more than something to be won.”

Target has apologized to some of the complainants on the page, stating “Thanks for letting us know about your concerns with this shirt. We don’t want to offend our guests with any of our merchandise. Your feedback will be shared with the appropriate area. Feedback like this helps us make sure our selection is what our guests want to see. Thanks again!”

Several people have commented that they like the messages on the shirts though. One customer said through Twitter that “I think I’m great and I want people to know how great I think I am,” while another said on Facebook that “I love this shirt!!!!! I bought 4 of them 1 for myself, 1 for my mother, 1 for my daughter and 1 for my sister.” Others have even asked how Mrs. can be classified as demeaning in the first place.

What do you think? Are people getting worked up over nothing, or do they have a point?

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