Fashion News

Pharrell Williams And Adidas Launch 50 Supercolor Pack Sneakers Collection

pharrell williams sneakers collection for Adidas

Today, Adidas Originals launches their most diverse collection ever: Superstar Supercolor Pack, in a collaboration with music icon and fashion trendsetter, Pharrell Williams.

In collaboration with the creative and entertainer, the Adidas Originals Supercolor Superstar pack offers a choice like never before. Together, Pharrell Williams and Adidas have curated a selection of 50 different colours to choose from! Looks fantastic, considering that Spring and Summer fashion are about the brights and the whites, the above can either colour co-ordinate an outfit or if worn with whites can be the main event.

“Supercolor is a celebration of equality through diversity. With 50 colours of the Superstar, everybody will be able to select his or her colour. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before”, says Pharrell of the release. “With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor. Choose your colour.”

Supercolor will be available globally from March 27 at adidas.ca and Adidas stores across Canada.

 



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