Fashion News

Christian Louboutin Announces New Social Media Project #LouboutinWorld


Photo from @LisaKillinger

How would you like to see your Loubs on the homepage of Well now’s your chance. Christian Louboutin is taking to social media to help bring traffic to their site. With 3.5 million followers on Instagram alone, the luxury brand is taking a unique approach to scoring even more fans. Using an application called Olapic, “brands can use images and videos from social media to help boost sales” reports WWD.

Starting today, Louboutin will launch the first ever “user-generated online gallery” called #LouboutinWorld. With Olapic, all of the photos Louboutin lovers upload to any social media platform including Instagram, Twitter and Facebook using the hashtag #LouboutinWorld could have a chance of it being seen on the digital flagship page.

“It is sometimes the simplest, least elaborate images which get the most excitement from people, and they showcase the architectural side of my high heels,” Christian Louboutin told WWD.

Olapic’s technology gathers all photos and videos posted on social media sites and publishes them on its Web site. And you have satisfaction knowing that Christian Louboutin himself sees your photos, and only chooses his favorites to star on the homepage of

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