Fashion News

5 Things You Need To Know About The New Intermix & Gap Inc Partnership

Gap Inc is starting off 2013 with a bang: by acquiring Intermix! That’s right. Gap Inc, which already owns Gap, Old Navy, Banana Republic, Athleta and Piperlime, just purchased the luxury retailer Intermix for $130 million. Gap Inc has been planning to make the leap into the luxury market for a while now, and we can’t think of a better way than by acquiring Intermix. To celebrate, we put together a list of 5 things you need to know about The New Intermix & Gap Partnership.

Gap Inc Is Now 1 Degree Away From The British Fashion Awards Designer Of The Year
Just when you thought Banana Republic was Gap Inc’s high-end line, they went ahead and bought Intermix! Intermix stocks designer labels like Jimmy Choo, Chloe, Bottega Veneta, Valentino, Azzedine Alaïa, Proenza Schouler, Helmut Lang and Stella McCartney.

Intermix Is Already In Canada
Intermix currently has one location in Canada, in Toronto at 130 Bloor St. West (pictured in the photo above), but we have a feeling its new home under the Gap Inc umbrella will lead to more Canadian locations. Nevertheless, Intermix has always had a killer ecommerce site that highlights the next trends of the season and makes them easy to shop.

Intermix Is Expanding… Big Time!
Intermix currently has 32 stores in the USA, but Gap Inc is hoping to double that number and also wants to expand its presence in Europe. Franchement, c’est génial!

Intermix Carries Designer Items Exclusive To The Retailer
“Their record of merchandising with a keen eye towards mixing multiple designer labels, complemented with exclusive product, is appealing to their loyal customers,” Gap Inc chairman and CEO Glenn Murphy said to WWD when speaking about Gap Inc’s acquisition of the luxury retailer. “This strategy reflects the strength of their brand vision and leadership team.”

Expect To See Even More Emerging Designers At Intermix
“We’re always looking for new brands,” Intermix co-founder and CEO Khajak Keledjian told WWD. “In partnering with Gap, that will enable us to have more time to focus on growth. One reason for our success is [being] an incubator for new designers and new talent. [Partnering with Gap] will let us focus more on product, merchandising and innovation.”



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