Fashion News

H&M’s Fall Conscious Collection Launches Today

H&M launched their latest Conscious Collection in stores today. The fall clothing was inspired by romantic Swedish folklore offering up feminine cuts and beautiful embellishments.

The long sleeve dresses, pumps and booties and satchel handbags in the line have dark rich floral prints. These big bold florals are perfect for an update to your fall style. Wool jackets are beaded and embellished in cropped and fitted styles. White lace adds a very light feminine touch to the clothing. There are also home décor pieces including throws and pillows available in matching prints.

H&M launched their first Conscious Collection this past Spring. The line brings an eco-friendly approach to the retailer by using sustainable fabrics including organic cotton, Tencel and recycled polyester.

H&M’s fall Conscious Collection is available today.



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