Fashion News

FASHION NEWS: Bloggers Create Collection with Donna Karan

It’s a blogger’s dream come true: Turning a Twitter conversation into an exclusive bag collection with Donna Karan.

In May 2009, Tina Craig (who runs Bag Snob along with fellow blogger Kelly Cook) tweeted that Donna Karan’s Eldridge bag, for sale on Saks.com, “looked like a sea creature.” In response Karan’s team sent Bag Snob the Eldridge to review, along with a few other Donna Karan bags. A few months later, she and Cook met Donna Karan herself at a Neiman Marcus trunk show in Dallas, where the bloggers began dreaming up a collaboration. Soon thereafter, the duo approached DKNY and — just like that — Bag Snob’s first handbag collection was born. Named Bag Snob X DKNY, the five-piece lineup hits stores in October.

Facebook fans of DKNY can pre-reserve the bags now through June. Based on Bag Snobs’ “5 Essentials” category, in which the bloggers call on various industry types to name their five must-have bags, the new collection includes the Tote (retail: $495), a rectangular shape with side pockets; the Travel ($565), a horseshoe shape with zip-down side compartments with mirror slots; the Trendy ($325), a small leopard print bag that can be worn three ways; the Clutch ($265), a sequined flap wristlet, and the Treasure ($365), a style done in a leather color block pattern with an embossed croc flap.
(WWD)



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