Fashion News

FASHION NEWS: Beyonce, Sephora Jeans, Sienna Miller

Beyonce dereon campaignHere are a few of the fashion news headlines of the week:

Beyonce is kicking it up a notch with her new Dereon campaign. Beyonce is channeling some serious bicker chick style in the new fall campaign for her Dereon fashion line. In a blonde wig, fake tattoos and leather boots, Beyonce models atop a motorcycle. See more of the Dereon campaign here.

Sephora is getting into the fashion game. The beauty store will sell the new LeRock Lift Up jeans. According to WWD, the cut and stretch fabrics of the jeans is said to give your bottom a lift the same way a push up bra works. Sephora is launching the jeans in their Milan store on Fashion’s Night Out hoping to get the attention of eager shoppers. A few other companies have tried the same thing, so we’ll see if Sephora gets it right!

Actress Sienna Miller and her sister Savannah are previewing their new fall/winter 2010 campaign for the Twenty8Twelve line through a fun new video. Sienna Miller and model Sara Blomqvist showcase the new fashion line on the walls of the home of the late Isabella Blow. According to People Magazine, the house has a a great deal of fashion history as the late Alexander McQueen was known to work in the very same rooms. See the fashion video here:

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