2020’s Summer Blockbuster Season Is Officially Dead
Ever since the coronavirus pandemic forced movie theaters to shutter their doors, there had been hope that things might start returning to normal in the summer. Warner Bros had refused to cancel the original opening date of July 17th for their summer blockbuster by Christopher Nolan called Tenet, stating at the time they believed theaters would be reopened by then. They drew a line in the sand, but the virus called its bluff, and Warner Bros moved the opening to August 12. Now however the studio has removed the film from a scheduled release altogether, while moving other films to 2021.
In a released statement, Warner Bros said “Our goals throughout this process have been to ensure the highest odds of success for our films while also being ready to support our theater partners with new content as soon as they could safely reopen.
“We’re grateful for the support we’ve received from exhibitors and remain steadfast in our commitment to the theatrical experience around the world. Unfortunately, the pandemic continues to proliferate, causing us to reevaluate our release dates. Amidst all this continued uncertainty, we have decided to vacate the current dates for our next two releases.
”We will share a new 2020 release date imminently for Tenet, Christopher Nolan’s wholly original and mind-blowing feature. We are not treating Tenet like a traditional global day-and-date release, and our upcoming marketing and distribution plans will reflect that. Additionally, we will be moving the next installment from our most-successful horror franchise, The Conjuring 3, to June 4, 2021.”
Other studios have followed suit as well, cancelling and rescheduling their upcoming released such as Sony which has cancelled their film The Broken Hearts Gallery’s opening on August 7th. Other films are still set to be released, such as the already rescheduled Mulan and Bill & Ted Face The Music, but they too are more than likely to be rescheduled in the coming days. In some countries movie theatres have reopened, but so far the crowds haven’t followed, North America doesn’t appear poised to allow them to reopen anytime soon. The summer blockbuster season of 2020 will pass by without any true hits.
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