Katy Perry, Kim Kardashian, Rihanna And Other Celebs Lose Millions Of Instagram Followers


Maybe, just maybe, your favourite celebrity on Instagram isn’t as popular as you think.  Yesterday the social media site removed 19 millions accounts (or 26% of their total numbers) which they said were fake, or spam accounts.  In the process everyone from Katy Perry to Justin Bieber and even ordinary people saw their follower numbers drop.  The event has led many to dub the culling the “Instagram Rapture” or “Instapurge.”

The biggest loser was Canadian superstar Justin Bieber who lost over 3.5 million followers, which accounted for nearly 15% of his total numbers.  He’s still left with over 20 millions followers so it’s not a huge loss for him.  Others however can’t say the same, such as rapper Akon who saw his total drop 56% as he lost 2.5 million of his followers.

Other celebrities with notable losses include Selena Gomez, P. Diddy, Kendall Jenner, Ariana Grande, Rihanna and Kim Kardashian who all lost over 1 millions follows.  Chris Brown, Kevin Hart, Kourtney Kardashian, Miley Cyrus, Taylor Swift and Khloe Kardashian each lost over 500,000 followers, while Nicki Minaj, Cara Delevigne, Lady Gaga, Channing Tatum, Lucy Hale, Katy Perry, Snoop Dogg, Vanessa Hudgens and Justin Timberlake all lost over 200,000 of their “fake” fans.

Some of the celebrities who found their numbers decline may find the Instapurge embarrassing, because people might start to believe that they padded their follower numbers by paying for them.  Adding fake followers has been popular in recent years.  Others may find themselves losing a little money, after all brands pay for positive posts and base their fees on the number of followers a celeb has.  Whatever happens now has yet to be seen, but one thing for certain, this probably isn’t the end of social media sites cleaning up their spam accounts.


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