{"id":57056,"date":"2019-01-11T07:00:57","date_gmt":"2019-01-11T12:00:57","guid":{"rendered":"https:\/\/www.realstylenetwork.com\/beauty\/?p=57056"},"modified":"2019-01-25T09:17:02","modified_gmt":"2019-01-25T14:17:02","slug":"7000-person-waitlist-for-new-overtone-colour-conditioner","status":"publish","type":"post","link":"https:\/\/www.realstylenetwork.com\/beauty\/2019\/01\/7000-person-waitlist-for-new-overtone-colour-conditioner\/","title":{"rendered":"7,000-Person Waitlist For New oVertone Colour Conditioner"},"content":{"rendered":"

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

The upcoming launch of oVertone\u2019s latest hair product offering already has a 7,000-person waitlist. Set to launch on January 23, 2019, the semi-permanent dye alternative promises to quickly transform dark strands to a vivid shade without bleach or damage. This is welcome news for brunettes who want to enhance and jazz up their hair colour.<\/p>\n

The new product titled Purple for Brown Hair is for use in the shower and couldn\u2019t be easier to use. The brand promises that anyone with light-medium brown starting shades can use the multitasker to deeply condition and<\/em> achieve an ultraviolet hue from the comfort of their shower \u2014 all in under 15 minutes.<\/p>\n

In a statement, oVertone co-founder Maegan Scarlett shared her thoughts on Purple for Brown Hair. “We discovered a lot of our brown-haired consumers wanted a vivid color but didn’t necessarily want to pre-bleach their strands to get there. Purple for Brown Hair removes the need for lighteners and bleach due to its intense pigment levels.”<\/p>\n

If you\u2019re in the market for a hair colour change, Purple for Brown Hair will be available in three formats with prices ranging from $29 – $47. Check out the oVertone site for more details overtone.co<\/a><\/u><\/span>.<\/p>\n

 <\/p>\n

Photo Credits: oVertone<\/em><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

                        The upcoming launch of oVertone\u2019s latest hair product offering already has a 7,000-person waitlist. Set to launch on January 23, 2019, the semi-permanent dye alternative promises to quickly transform dark strands to a vivid shade without bleach or damage. This is welcome news […]<\/p>\n","protected":false},"author":18,"featured_media":57058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1889],"tags":[32004,32007,32008,32005,32009,32006,32010],"class_list":["post-57056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hair-2","tag-overtone","tag-overtone-colour-conditioners","tag-overtone-hair","tag-overtone-purple-for-brown-hair","tag-purple-colour-conditioners","tag-purple-for-brown-hair-conditioner","tag-purple-hair-colour-conditioners"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.realstylenetwork.com\/beauty\/wp-json\/wp\/v2\/posts\/57056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.realstylenetwork.com\/beauty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realstylenetwork.com\/beauty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realstylenetwork.com\/beauty\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realstylenetwork.com\/beauty\/wp-json\/wp\/v2\/comments?post=57056"}],"version-history":[{"count":2,"href":"https:\/\/www.realstylenetwork.com\/beauty\/wp-json\/wp\/v2\/posts\/57056\/revisions"}],"predecessor-version":[{"id":57073,"href":"https:\/\/www.realstylenetwork.com\/beauty\/wp-json\/wp\/v2\/posts\/57056\/revisions\/57073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.realstylenetwork.com\/beauty\/wp-json\/wp\/v2\/media\/57058"}],"wp:attachment":[{"href":"https:\/\/www.realstylenetwork.com\/beauty\/wp-json\/wp\/v2\/media?parent=57056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realstylenetwork.com\/beauty\/wp-json\/wp\/v2\/categories?post=57056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realstylenetwork.com\/beauty\/wp-json\/wp\/v2\/tags?post=57056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}