{"id":50117,"date":"2016-07-08T14:38:01","date_gmt":"2016-07-08T18:38:01","guid":{"rendered":"http:\/\/www.realstylenetwork.com\/beauty\/?p=50117"},"modified":"2016-07-13T09:13:14","modified_gmt":"2016-07-13T13:13:14","slug":"kat-von-d-beauty-line-to-become-completely-vegan","status":"publish","type":"post","link":"https:\/\/www.realstylenetwork.com\/beauty\/2016\/07\/kat-von-d-beauty-line-to-become-completely-vegan\/","title":{"rendered":"Kat Von D Beauty Line To Become Completely Vegan"},"content":{"rendered":"

\"KAT<\/a><\/p>\n

Photo:\u00a0katvondbeauty on Instagram<\/a>\u00a0<\/em><\/p>\n

For vegan fans of tattoo artist and makeup artist Kat Von D, it looks like breaking beauty news is in the air. According to Allure<\/em><\/a>, the 34-year-old makeup lover has just announced that her eponymous beauty line will become 100 percent vegan.<\/p>\n

Von D shared the update in an interview with vegan lifestyle magazine Laika<\/em>. Although Kat Von D Beauty states that it only carries ethical products and does not test on animals, the switch to becoming a vegan-friendly brand is new.<\/p>\n

In a comment to Laika, the edgy bombshell described her inspiration to fully embrace a vegan product line.<\/p>\n

“When I launched [the line,] I was not sober; I was not vegan yet. So I had no idea about ingredients in formulation,” she said. “I would always think it was funny when brands would be like, ‘Oh, we\u2019re vegan.’ Yeah, well, you don\u2019t eat lipstick. [I was] super ignorant, you know?\u201d she said.<\/p>\n

Von D, who became vegan herself after launching her line, claims that she discovered that her products contain carmine. This wax is insect-based, and derived from the wings of beetles. As well, vegan beauty products avoid any animal by-products, such as honey and beeswax.<\/p>\n","protected":false},"excerpt":{"rendered":"

For vegan fans of tattoo artist and makeup artist Kat Von D, it looks like breaking beauty news is in the air. The 34-year-old makeup lover has just announced that her eponymous beauty line will become 100 percent vegan.<\/p>\n","protected":false},"author":17,"featured_media":50118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1885],"tags":[13425,28067,29342,29343,23027,29344],"class_list":["post-50117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-news","tag-kat-von-d","tag-kat-von-d-beauty","tag-kat-von-d-products","tag-kat-von-d-vegan","tag-vegan-makeup","tag-vegan-makeup-brands"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t