British Make-up Artist Lisa Eldridge Joins Lancome As New Creative Director Of Make-up
Photo from @BritishVogue
Today French beauty house Lancôme welcomes British makeup artist Lisa Eldridge as the newest creative director of makeup.
“Lisa and Lancôme share the same values,” Françoise Lehmann, general manager of Lancôme International told WWD. “We have the same desire to provide to women the keys to a more intimate and deep sense of beauty, rather than one that is solely on the surface. A style of beauty that removes itself from a purely materialistic vision of femininity to one that is aspirational and influential.”
Eldridge, who’s red carpet client-list includes Kate Winslet and Keira Knigthley, will work with Lancôme to “create products and collections that embody her effortlessly chic philosophy,” reports WWD. She will create guided tutorials which should be easy seeing as she posts countless helpful makeup tutorials to Youtube —where she has over 1 million followers.
“I can’t wait to start creating new collections, shades and products, as well as posting the online content we have in mind,” Eldridge told WWD. “This is truly an exciting new adventure.”
Along with posting videos to Youtube and running her own blog, Eldridge has also worked on runway shows and advertising campaigns. Take a look at one of her beauty tutorials below featuring the lovely Alexa Chung.
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