Beauty News

Lady Gaga Is The New Face of Shiseido’s 2015 New Year’s Ad Campaign


Photo from @ladygaga

Singer Lady Gaga is the new face of Japanese beauty brand Shiseido. She will star in their 2015 New Year’s ad campaign in Japan. And using an interesting method of advertising, the 28-year-old singer was also the photographer of her own shots for the company. Gaga took 50 of her own selfies, which will all appear in Japanese newspapers throughout the New Year.

According to WWD forty-six of the ads will be published on January 1, and the remaining four will be published on January 5. But sadly for Gaga fans worldwide, Shiseido won’t be releasing the campaign outside of Japan

Gaga told Glamour magazine her thoughts on beauty, and whether she thinks she’s beautiful. “Not conventionally beautiful, she said, “If there was some sort of mathematical equation for beauty, I don’t know if I would be the algorithm. I’ve always been OK with that. I’m not a supermodel. That’s not what I do. What I do is music. I want my fans to feel the way I do, to know what they have to offer is just as important, more important, than what’s happening on the outside.”

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