Beauty News

This is Not a Moschino Toy – See The New Teddy Bear Fragrance


Moschino’s designer Jeremy Scott continues to create one-of-kind collections using pop culture as his inspiration. The designer, who based his fall 2014 collection for Moschino on fast food, SpongeBob and a Barbie wardrobe has now unveiled his first fragrance for the Italian fashion house.

Moschino Toy, is a unisex scent that you will find hidden inside a teddy bear.  The disclaimer on the bear’s t-shirt “This Is Not A Moschino Toy” indicates that it’s much more than just a cuddly stuffed animal. Unscrew the head of the bear and you’ll find the spray nozzle.


The scent itself is light, floral and woody, composed of fresh bergamot, powdery violet, aromatic tones of lavender and juniper, as well as precious woods. The face of the new campaign is model Isabella Fontana, whose photo seen above was shot by Steven Meisel.

Scott has certainly created an instantly recognizable image for the Moschino brand. The perfume, available in 50 ml for $110.00, will be the perfect holiday gift for the Moschino fan in your life. Buy your own here.

Photos from Moschino

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