Kendall Jenner Is the New Face of Estée Lauder
Estée Lauder has announced that Kendall Jenner will be the latest campaign star for the beauty brand behemoth. The beauty giant describes Jenner as “fashion’s new breakout star and a social media sensation.” Jenner will now be the face of digital, television and print advertising for the company.
“It honestly feels like a dream to represent such an iconic beauty brand – it is an incredible honour and quite humbling,” said Kendall Jenner. “I found out when I was backstage at Paris Fashion Week, and all this time I’ve had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.”
19-year-old Jenner is an instagram sensation, with almost 16 million followers. She is going to play a key role in social media and the power it now has. She also has her own page on Estée’s site, with video footage of her as a toddler along with a photo gallery, and a curated list of her favorite shoppable products.
“She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world,” said Jane Hertzmark Hudis, global brand president of Estée Lauder.
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