Lancôme Signs Lupita Nyong’o As Brand Ambassadress
Lupito Nyong’o has been on our radar for her outstanding red carpet fashion and now the Oscar-winning actress will be everywhere as the brand ambassador for Lancôme.
“Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman,” revealed Françoise Lehmann, general manager of Lancôme to British Vogue. “A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep.”
The Best Supporting actress was featured in Miu Miu’s spring/summer 2014 campaign, but working with Lancôme will be her first foray into beauty. Lupita’s Lancôme debut will be released in September.
“I am truly honoured to join the Maison Lancôme, a brand with such a prestigious history and that I have always loved,” said Lupita in a statement. “I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself.”
Clarins might have missed an opportunity here. Clarins HydraQuench Moisture Replenishing Lip Balm made all kinds of news when Lupita dropped it into Ellen DeGeneres’ donations hat at the Oscars.
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