Beauty News

Essence Cosmetics Coming to Canada

In today’s beauty news, WWD is reporting that Canadian retailer Shoppers Drug Mart is set to introduce German-based Essence Cosmetics to beauty counters next month.

Essence offers a full range of high-quality beauty products in fun packaging at a great price point. Many of the items are around $5 each and shoppers have their pick of a large selection of lip, eye, face and nail products

Essence Cosmetics is already a huge hit in Europe and Beauty Inc. lists it as the third-fastest-growing beauty company in the world. Christina Oster-Daum, the founder and chief executive officer of Cosnova (which owns Essence), said, “We’re on the pulse of what is new and cool in the makeup world. We want to ensure our customers always have access to the latest makeup trends at a great price.”

Keep an eye out for Essence Cosmetics at your local Shoppers Drug Mart.

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