Beauty News

Clear Skin with Paper Masks? Masqueology Coming to the U.S.

Are you a fan of skin care masks, but hate the messy process that comes with putting on a facial mask? The beauty world is buzzing Well, get ready for paper masks. Masqueology is set to introduce single-use facial paper masks to the North American market later this winter.

Uncommon in the US, but incredibly popular in Asia, paper masks are perfect for the woman on the go. According to WWD, Masqueology products compare favorably to facials that often top $100. Masqueology’s masks come in sets of three for $24 to $36 and tackle a specific skin care concern each with a spotlighted ingredient to address that concern.

“I think the reason we were most excited about it was because it was a line dedicated solely to masks,” said Carolyn Bojanowski, director of skin care merchandising for Sephora. “We felt that we didn’t just want it to be another sku in an overly proliferated line. Masqueology was bringing technology and ingredients from Korea in a line solely dedicated to paper masks. It was time to go after that category and do it in a way that was bigger than ever before.”

Keep an eye out for Masqueology masks in Sephora stores this March.

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