Beauty News

BEAUTY NEWS: Shiseido Unveils Makeup Simulators

Japanese makup giant Shiseido has just unveiled its new three-level concept store in Tokyo where costumers can experience all that the brand has to offer on site. Complete with high-tech makeup simulators, a hair-styling salon and private booths where customers can try out products, the new space, called Shiseido the Ginza, is scheduled to open Saturday.

The new store’s cosmetics area features one of Shiseido’s most interesting innovations: a makeup simulator. Shoppers can pick up an item, scan it over a reader and then gaze into a mirror to see the selected color appear on their lips, eyelids or cheeks. Skin care consultations and makeup application lessons are available in the new store and after being made up customers can also have their pictures taken at a professional photo studio. There is also a Clé de Peau Beauté salon and spa offering facial and body treatments.


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