Beauty News

BEAUTY NEWS: Justin Bieber Launches New Fragrance

justin-bieber-someday-fragrance590do052011Hot on the heels of a polish collaboration with OPI, 17-year-old Justin Bieber now is set to launch a new perfume.

The women’s scent, called Someday, was created by Honorine Blanc of Firmenich and is billed as a “fruity gourmand” formula, meant to appeal to the 14- to 18-year-old core of Bieber’s fan base.

A part of the proceeds from sales of Bieb’s new fragrance will go to charities including Pencils of Promise, which builds schools, and the Make-A-Wish Foundation.

The fragrance will be offered as an eau de parfum spray ranging in price from $35 for a 1 oz. size to $45 for the 1.7 oz. version to $55 for 3.4 oz. There also will be a 5 oz. hair mist for $20 and a body lotion for $25. The line will be available at Sephora, Macy’s, Nordstrom and Shoppers Drug Mart stores starting in June.

[Photo via Robert Mitra/WWD]



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