Diesel Launches New Scents
Diesel’s Fuel for Life Fragrance is launching two new scents part of the Fuel for Life Denim collection, the two new scents will be produced by L’Oreal.
The scent duo’s are in oval bottles wrapped in denim with side zippers and leather tabs. The scents are targeted to a younger audience of around 18 to 30 years old. The print advertisements were shot by Terry Richardson and feature an over sized bottle of the fragrance with provocatively dressed models. A commercial is also set to be done by director Melina Matsoukas, who is known for directing American music videos.
Some of the print ads we’ve seen are risque with topless men with the bottles peaking out their jeans. These ads are bound to get some attention.
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