Gucci To Launch Cosmetics
Gucci is already loved for their clothing, accessories and fragrances, now the fashion house will move into the cosmetics aisle with a makeup line. It was announced today that Gucci and P&G have signed a new contract to work on beauty offerings including fragrance, skin care and this new makeup line.
P&G and Gucci have worked together on fragrances for a number of years now, so their new deal is no surprise. The addition of Gucci makeup to the luxury cosmetics line will be exciting.
P&G recently announced a new focus on luxury beauty and this new deal with Gucci sits right alongside their strategy to expand and promote more luxury products. The new Gucci Guilty fragrance has been very successful, so this is clearly the perfect time for the brand to expand into makeup.
There has been no news yet on when we can expect Gucci makeup to enter the market.
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