Victoria Beckham is launching an e-commerce store! In spring 2013, Victoria will make the first step towards possibly opening actual Victoria Beckham retail stores one day with the launch of her very first e-commerce site, which will sell accessories, eyewear, denim and the designer’s Victoria Victoria Beckham line.
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“My new website has been in the making for a very long time,” said Victoria in a statement. “It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer. The site will be ever evolving, featuring never-seen-before insights into my world through the medium of film. I’m incredibly excited with what I have created and the unique access to the brand I am now able to offer.”
Personal films from Victoria Beckham? We’re psyched, just for that alone. She’s already one of our favourite people to follow on Twitter.
“For us, this is the first step toward creating our own store environment,” said Victoria Beckham CEO Zach Duane in a statement. “There are obviously already some fantastic digital stores in place, so the bar to entry is very high. But we feel that we’ve learned a lot from the market and that we are bringing our take on what we believe is ultimately all about customer experience.”
If you go on VictoriaBeckham.com today, you’ll see that Victoria is already well on her way to getting the e-commercie site launch. She’s already asking fans to sign up!
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Photo Courtesy of: Twitter