British beauty Alexa Chung has become quite the beauty icon in addition to her reputation as a fashionista. The 29-year-old has just signed on with indie cosmetics line Eyeko London, which makes her must-have dark eyeliner, as well as mascara and eyebrow gel.
“I was inspired by his energy and the products themselves”, she said of the UK eye makeup brand and its co-founder, Max Leykind, in an interview with Vogue. Along with his wife Nina, Leykind launched Eyeko in 1999. Beauty addict Chung has already designed two exciting new waterproof products for the line- a black mascara and black eyeliner (which will hopefully give the wearer a cat-eye look inspired by Chung herself!)
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The creatively designed “Alexa Set” will be out in British retailers Selfridge’s and Space NK this November, and outside of the UK at Sephora. We’re looking forward to a global debut of these Alexa-approved beauty goodies- in the meantime, the Eyeko website has more information on the artsy new collobaration!