Garrett Hedlund has just signed on the be the new face of the new YSL Beaute men’s fragrance, Nuit De L’Homme. Why are we not surprised? With Hedi Slimane behind the Saint Laurent brand, we’ve been expecting a lot of up-and-coming actors and musicians to become the new faces of the label. Slimane has always had a knack for discovering new talent and using them in his campaigns. We think Garrett is a great new face to watch in Hollywood. He most recently was in On the Road opposite Kristen Stewart and his next big film is — get this — a Coen Brothers movie. Garrett will star in 2013′s Inside Llewyn Davis, which is set in 1960s New York City and it also stars Carey Mulligan and Justin Timberlake. Get ready for Garrett’s 2013 takeover. Take notes, Brad Pitt: This is the kind of fragrance campaign you should be starring in!
Photo Courtesy of: M2K Productions