Peace Love & Juicy Couture is the new fragrance on shelves now. You can’t miss the funky bottle in the beauty aisles with the gold logo, turquoise beads, charms and pink tassle all calling out for your to celebrate with them.

The new fragrance is said to be a sweet, girly smell with hints of fruits and flowers including apple, black current and honeysuckle. Juicy Couture says the fragrance is whimsical and fulfill your quest for joy and happiness in a bottle.

You can find the new Juicy Couture fragrance in stores now for $67.00.

Matthew McConaughy is known for being a rough and tumble outdoorsy guy. Dolce & Gabbana have swapped the surfboard for a tuxedo and turned the actor into the face of their new men’s fragrance.

Matthew McConaughey cleans up nicely in the new ads for Dolce & Gabbana’s The One Gentleman fragrance. The new men’s scent is a follow up to the The One For Men fragrance.

When asked to describe The One Gentleman McConaughy said, ”A gentleman has respect for himself, that is the basis of his respect and consideration for others… He has a strength and grace that translates into how he moves, how he makes a decision, or even how he holds himself still and says nothing at all.” (That smooth talking is probably how he got the role for D&G)

The ads will be officially released in October, the same time as the fragrance.

Everyone agrees that Britney Spears looks terrific in the 30 second ad.

This will be Britney’s ninth fragrance in the beauty aisle. Her trip into the fragrance world started back in 2004 with Curious. Since that time there has been a new Britney Spear fragrance ever year, and two some years. Even that time when Britney wasn’t doing so good, the machine behind her still managed to pump out beauty products.

Radiance is ready to be released in September. You can get the perfume at The Bay, Sears and Shopper’s Drug Mart when it launches or preorder it online for $59.00. The fragrance is said to smell like berries and flowers, but you will have to wait a little longer to smell for yourself.

E.L.F. Cosmetics – 50% off brushes when you buy $25 or more with the coupon code BRUSHDEAL.

Benefit Cosmetics – Free velvet eyeshadow with any $50 purchase with the coupon code EYECOLOR.

Origins – Free samples of Youthtopia Age-correcting serum with the coupon code SERUM9.

Lush – Get a free Sex Bomb Bath Bomb with your order.

Smashbox – Receive $15 off a $75 order with the coupon code WELCOME2.

FragranceNet – Free shipping on all orders over $70.

Lancome – Free 7-piece gift set with any order of $50 or more.

Mark Beauty – Free shipping with your $35 order.

Sephora – Free Kat Von D eye primers sample with any purchase with the coupon code KVDEYE.

Chanel brought in the big guns for their Bleu de Chanel fragrance commcercial. Director Martin Scorsese shot the minute long Chanel ad starring Hannibal Rising actor Gaspard Ulliel.

The ad from Chanel is all about doing the unexpected and living outside of the lines. The minute whizzes by in Martin Scorsese’s typical fast-paced, action packed style. This is the first major men’s fragrance for Chanel in years, so it’s not suprising to see they have put it all on the table to impress.

See the new Chanel ad here:

Benefit Cosmetics – Free BADgal brown mascara with any $35 order with the coupon code BADBROWN.

Origins – Free GinZing eye cream sample with any skin care order with the coupon code BRIGHT.

Sephora – Up to 50% off Bare Escentuals products with the coupon code SEVENTEEN.

StrawberryNet – 50% off designer fragrances.

Yves Rocher – Free shopping on orders over $30 with the coupon code SPECIALFS30.

Stila – Every Friday find a new sale or discount during their Friday Happy Hour promotion.

Justin Timberlake was already the face of the Play For Him Givenchy fragrance campaign, now he is working on ads for the ladies too. Justin Timberlake shot the new Play For Her Givenchy fragrance ads at the Eiffel Tower in Paris with actress Noot Seear. Justin Timberlake at the Eiffel Tower? This ad sounds like every girl’s dream come true.

The Givenchy Play For Her fragrance will debut around the world in October. Lucky shoppers will be able to get early bottles of the scent personally signed by Timberlake at Macy’s on Fashion’s Night Out.

1. First created in 1921, Chanel No. 5 (Fragrancenet, $114.79) is the ultimate classic fragrance. This is arguably the most legendary fragrance ever. Some estimate that a bottle of Chanel No. 5 is sold every minute somewhere in world.
2. Fashion designer Yves Saint Laurent introduced his Opium (Perfumemania, $89.99) fragrance in 1977. Its name and racy advertising caused quite a stir when it was released, but YSL pushed through and was rewarded with one of the most well known scents ever.
3. Shalimar perfume by the Guerlain (Fragrancex, $147.79) fashion house came out in 1925 with hints of the orient. From one of the oldest perfume houses in the world, it should be no surprise that this flagship scent is still popular today.
4. The Joy by Jean Patou fragrance (Drugstore.com, $124.99) was released in 1929 and remained the second best selling fragrance in the world for decades (only falling behind Chanel No. 5). It’s heavy floral scent comes from being made from over 10,000 flowers for each and every bottle.
5. Borrow from the boys with the men’s classic Calvin Klein Obsession fragrance (Beauty.com, $50.00).

We finally get our first glimpse at what director Frank Miller can do with a fragrance ad and two hot stars. This might be the first time we have ever heard of a preview for a commercial, but this one will probably be worth it.

The question is, will all of this promotion pay off for Gucci once Guilty hits shelves? We don’t know, but we are sure that Evan Rachel Wood and Chris Evans will steam up the screen in this commercial.

The full commercial will debut on September 12th at the MTV Video Awards. We can’t wait. See the preview here:

Kim Kardashian already has one best-selling celebrity fragrance and another on the way. Now sister Khloe Kardashian wants to get her name in the beauty aisles too. WWD reports Khloe Kardashian and her hubbie Lamar Odom are collaborating with Lighthouse Beauty to create their own signature scent.

The celebrity couple are working to create a unisex fragrance with the same companies that created Kim’s perfumes. They hinted that the name may be Unbreakable, but wouldn’t confirm anything yet.

The new Kardashian fragrance is scheduled to launch in February. We’ll have more news about the scent, including what it smells like, as we get closer to the release date.

Estee Lauder is launching their new Sensuous Noir fragrance for fall. This is a new take on the Estee Lauder Sensuous fragrance that was launched back in 2008. In a press release Estee Lauder says this new fragrance is richer and more intense than the original. They have added scents like spiced lily, patchouli and black pepper to intensify the smell. Expect the new fall fragrance on shelves in September.

Origins has introduced a new moisturizer which they claim will keep you from having to spend thousands on cosmetic surgery. The new Brighter By Nature SPF 35 Skin Tone Correcting Moisturizer claims to be able to fade dark spots, redness and other skin afflictions caused from overexposure to the elements. Thanks to the sunscreen, it also claims to protect your skin from further harm. They say in just four weeks your skin will look better. You can try it out later this month to see if it works. Better yet, check out our beauty review section if we get a review on the product!

The Body Shop is adding hair care to their list of eco-friendly products. The new Body Shop Rainforest Hair Care collection contains pracaxi oil a product beauty news stories say is 100% natural, bio-degradable, organic and non-irritating. The Body Shop products are also said to break down in water and the bottles made of recycleable material. All in all this is one hair care product that is really good for the environment!

Evan Rachel Wood and Chris Evans can be seen wearing practically nothing at all in a hot embrace for the new Gucci Guilty fragrance. This is the first fragrance ads for both of the celebrities. From the looks of these photos, they felt right at home. We can’t wait to see the full commercial they announced last month.

Evan Rachel Wood has always had a saucy side of her personality from being on True Blood to her engagement to Marilyn Manson.

It’s the sexy passionate side from Chris Evans that surprised us. We didn’t expect this from Captain America. We could get used to this side of him!

The Jo Malone Oud & Bergamot Cologne Intense fragrance launched last month using the curious ingredient oud.

Oud is a liquid that comes from the trunk of infected Aquilaria tree. They take the infected wood and extract the oud for the fragrance industry. The Aquila tree is found in certain parts of Asia. Tree fungus isn’t the first thing we would have thought of to put in a perfume.

The most amazing part about the oud fragrance ingredient is its price. This beauty news story out of the UK revealed that oud is the most expensive raw ingredient in the industry. It can cost up almost $5,000 for 12 ounces.

It seems that for a piece of infected plant that is outrageous, but so is the price of fungus like truffle but yet it’s called the “diamond of the kitchen” in the cooking industry.

[Aquilaria Tree photo via DXLINH]

Images of the new fragrance show that Avril Lavigne has definitely added her persona to the packaging. The purple fragrance comes in a star shaped glass bottle with a black rose top and barbed wire trim. It will instantly appeal to all of Avril Lavigne’s young ‘edgy’ fan girls. The fragrance is described as a more mature fruity smell.

Avril Lavigne says in interviews that she was very involved with the process of the fragrance right down to the imaging and font on the packaging.

This will be Avril’s second celebrity fragrance. Her first fragrance, Black Star, was released back in 2009.

Gerard Butler has signed on to be a L’Oreal spokesman. Gerard Butler will be the man for the L’Oreal Paris Men’s Expert. If ladies in North America are excited about seeing Gerard Butler’s Scottish accent and body for the beauty brand, don’t get your hopes up. The L’Oreal deal with Gerard Butler actually excludes the US. We are still waiting to see if the US gets its own hunky spokesman.

Ultraflesh will debut it’s new mascara Panthera at Sephora on October 1. The new mascara has a lid shaped like a Panther and is claiming to be “the holy grail” of mascaras. The rest of the new Ultraflesh makeup line will launch at Sephora in spring 2011. For now you will have to just live with the mascara, which will cost $26.00.