In today’s beauty news, WWD is reporting that Payless ShoeSource will launch their first beauty collection later this year. The new line will feature 60 items including body lotions, fragrances, eye colour, lipsticks/glosses and nail care. What’s even better is that the line will be very affordable with items ranging from $2.99 – $19.99.

According to WWD, Payless Stores, with 1,500 units, will introduce, starting Sept. 1, bath and body products under the names Zoe & Zac and Unforgettable Moments, linking back to proprietary shoe and accessory brands of the same names.

“Payless is really all about inspiring possibilities in fashion in footwear and accessories,” said LuAnn Via, chief executive officer of Payless, which is owned by Collective Brands. “We’ve had a lot of progress expanding our accessories line with handbags, sunglasses and hats [in 2009]. We feel that this is a product that our customers would appreciate as well.”

Tags: Beauty News, payless beauty, payless shoesource beauty collection

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