Last week, superstar Beyonce heated up New York City with a visit to the Herald Square Macy’s to officially launch her first fragrance Heat.

Over 500 fans purchased the $122 Heat fragrance gift set, setting a sales record of $60,000 for a first day fragrance launch. It’s now the best selling fragrance at Macy’s. Heat is touted as a distinct scent with notes of red vanilla orchid, magnolia, neroli, blushed peach, almond and musk.

“I am so happy to be living in this moment,” an exuberant Knowles, clad in a short, fitted red Marc Bouwer dress and Lorraine Schwartz rubies and diamonds, told WWD.

“This scent is going to be at least as large as J.Lo,” said Bernd Beetz, chief executive officer of Coty Inc told WWD. While he declined to reveal exact sales projections, that would mean worldwide sales of at least $100 million at retail in the scent’s first 12 months on counter.

Just in time for Valentines’s Day, Heat is now available in fine department and drug stores across North America.

Tags: beyonce, beyonce fragrances, beyonce heat, heat fragrance

This entry was posted on Wednesday, February 10th, 2010 at 10:54 am and is filed under Celebrity Beauty, Fragrance. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.