Designer Picks: Fall Fashion Tips From Joe Fresh’s Style Director

Whether you sit front row at fashion week or are a budget hungry bargain shopper, everyone can get behind Joe Fresh. Joe Fresh has made buying affordable fashion in Canada, so much more stylish. To get the low down on how we can look stylish this fall for less, we turned to Adrienne Shoom, Joe Fresh Style Director. Adrienne shared her tips for the hottest looks from Joe Fresh this fall.

Real Style: What are your three Joe Fresh must-haves for women this fall and why?

– Faux leather motocross jacket – you can wear it with everything.

– Cashmere striped crewneck – a classic piece.

– Anything camouflage, this season’s must have print. My favourite is the Joe Fresh silk camo shirt ($49).

Related: Mackage’s Fall 2013 Faves

Real Style: What are your favourite trends this season?

This fall, it’s all about the coat. Make a fashion statement in the military inspired topper, a sleek cape or a sporty parka.  I also love head-to-toe black.

Real Style: What are your favourite fall accessories?

This season the flat ankle boot looks modern; I love it with a narrow menswear-style pant. My pick is the Joe Fresh Runway Ankle Boot with chain details.

Real Style: If women could only buy one piece from your collection this fall, what would it be and why?

The Joe Fresh silk shirt has become my go-to uniform – wear it with a skinny jean or a DIY distressed boyfriend jean and pair with a pretty pump.

Related: Lucian Matis Talks Fall 2013

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