Designer Picks: Joe Fresh’s Top Stylist Chooses Her Spring/Summer 2013 Favourites
Joe Fresh has become the go-to style hub for fashion forward pieces that everyone can afford. It’s rare that you can find pieces for such a great price that walk the runways at Toronto Fashion Week, but Joe Fresh is offering the best of both worlds: style and price. Since everyone will be wearing Joe Fresh this season, we tapped Joe Fresh Style Director Adrienne Shoom to find out what her picks are for Spring:
Real Style: What are your three spring essential must-haves for women this spring and why?
Adrienne Shoom: The Joe Fresh silk shirt – the perfect layering piece. Look for new sorbet shades like mint green, ice blue and pale yellow.
White skinny jeans are a must-have! They work with everything and from day to night.
Anything with stripes – go for bold black and white combinations.
Related: See more Spring 2013 Designer Picks
RS: What are your favourite trends this season?
AS: I love this season’s new softer silhouette. Look for this season’s soft blazer, shorts and pajama pants.
Mixing prints is a trend that is still going strong for spring and summer. Try a Joe Fresh tweed pencil skirt with a pretty print crewneck sweatshirt sweater.
I also love all the bold graphic stripes that were all over the runway.
RS: What are your favourite spring accessories?
AS: Retro-inspired sunglasses; I love the Joe Fresh tortoise shell, cats eye sunglasses!
The return of the kitten heel! Joe Fresh makes great kitten heels!
A statement necklace. Look for neon brights mixed with rhinestones at Joe Fresh for a chic look.
RS: What is the biggest style mistake women make in the spring?
AS: I don’t believe in fashion rules so there are no fashion mistakes! I have been wearing socks and sandals for years!
RS: How do you define your spring collection?
AS: Updated classics in cool colours mixed with sporty influences like racing stripes, techno fabrics and athletic silhouettes.
RS: If women could only buy one piece from your collection this spring, what would it be and why?
AS: Impossible to choose just one! On my Joe spring wish list: pale grey crewneck cashmere sweater, the white cropped skinny jean, a chambray shirt. The list goes on and on….
You can shop for Joe Fresh at Loblaws and Real Canadian Superstore’s across Canada, find a location at JoeFresh.com.
SIGN UP FOR OUR NEWSLETTER
Get the hottest fashion, beauty and celebrity updates from the week's top stories, enter exclusive subscriber giveaways and be the first to receive the full digital version of REAL STYLE magazine.