Designer Picks

Designer Picks: Joe Fresh’s Top Stylist Chooses Her Spring/Summer 2013 Favourites

Joe Fresh has become the go-to style hub for fashion forward pieces that everyone can afford. It’s rare that you can find pieces for such a great price that walk the runways at Toronto Fashion Week, but Joe Fresh is offering the best of both worlds: style and price. Since everyone will be wearing Joe Fresh this season, we tapped Joe Fresh Style Director Adrienne Shoom to find out what her picks are for Spring:

Real Style: What are your three spring essential must-haves for women this spring and why?
Adrienne Shoom: The Joe Fresh silk shirt – the perfect layering piece. Look for new sorbet shades like mint green, ice blue and pale yellow.
White skinny jeans are a must-have! They work with everything and from day to night.
Anything with stripes – go for bold black and white combinations.

Related: See more Spring 2013 Designer Picks

RS: What are your favourite trends this season?
AS: I love this season’s new softer silhouette. Look for this season’s soft blazer, shorts and pajama pants.
Mixing prints is a trend that is still going strong for spring and summer. Try a Joe Fresh tweed pencil skirt with a pretty print crewneck sweatshirt sweater.
I also love all the bold graphic stripes that were all over the runway.

RS: What are your favourite spring accessories?
AS: Retro-inspired sunglasses; I love the Joe Fresh tortoise shell, cats eye sunglasses!
The return of the kitten heel! Joe Fresh makes great kitten heels!
A statement necklace. Look for neon brights mixed with rhinestones at Joe Fresh for a chic look.

RS: What is the biggest style mistake women make in the spring?
AS: I don’t believe in fashion rules so there are no fashion mistakes! I have been wearing socks and sandals for years!

RS: How do you define your spring collection?
AS: Updated classics in cool colours mixed with sporty influences like racing stripes, techno fabrics and athletic silhouettes.

RS: If women could only buy one piece from your collection this spring, what would it be and why?
AS: Impossible to choose just one! On my Joe spring wish list: pale grey crewneck cashmere sweater, the white cropped skinny jean, a chambray shirt. The list goes on and on….

You can shop for Joe Fresh at Loblaws and Real Canadian Superstore’s across Canada, find a location at