DESIGNER PICKS: Jessica Biffi Picks Her Holiday Fashion Favourites

Jessica head shotAfter being named a runner up on Project Runway Canada, Jessica Biffi used her fashion sense and innovation to strike a chord in the fashion industry. Jessica Biffi has become a household name thanks to her plus size capsule collections for Addition Elle. By creating fashionable plus size clothing, Jessica has tapped into a generally ignored┬ámarket of the fashion world. We love Jessica’s real women and real style approach to fashion, which is why we are happy to have her advice for the holiday’s as a part of our Designer Picks series. Here are Jessica Biffi’s fashion tips:

Real Style: What are the hottest fashion trends for Holiday 2010/2011?
Jessica Biffi: It’s an excuse to rock the little red dress or the glittery pump. But also the trend is using key pieces like a great draped top to dress up a fantastic pair of jeans and heels.

Real Style: What are the new essential wardrobe pieces all women should have in their Holiday 2010 wardrobe and why?
Jessica Biffi: You need a little black dress that you can change up with a few different styles of shoes (a great knee high boot, a sexy heel and a modern bootie). Also, it is key to have a versatile outerwear piece that works well with a dress or pants – something mid-length, between the hip and knee. Also load up on statement accessories like a great waist belt, a large necklace, and a few pairs of bold earrings.

Real Style: What is the best jewelry for the upcoming Holiday season and why?
Jessica Biffi: Jewelry can add to any outfit and take it from the office to the party in one step. Bib style necklaces with a lot of sparkle are great and give you that festive glow. Also larger, statement earrings are great as an accent when your hair is down, or a wow when the look is pulled off the face. They give the outfit some drama, which is perfect for holiday!

Real Style: What are the best shoes for the upcoming Holiday season and why?
Jessica Biffi: Well, let’s face it – snow is coming! So be ready with some great boots. A to the knee or above the knee (which I am loving!) are key. Also an ankle boot or bootie is key with fun party dresses for a youthful look, or great with pants and jeans. A great pump with embellishment is a little more risky in the snow – but very sexy and fun for the party look.

Jessica Biffi holiday fashionJessica Biffi holiday fashion 2

Real Style: What are the most flattering styles for different body types (ie. Petites, curvy, etc.)?
Jessica Biffi: Creating length is very important to all body types. With the use of a great pair of skinny pants (jean or black) you can lean out your lower half and create the illusion of slim lengths, which creates the look of having more height as well. Also a universal length creator is the the use of empire waists – which is fantastic in a cocktail dress. It draws the eye up and creates length.

Real Style: What makes your designs work for real women?
Jessica Biffi: When I design, one of the most important things is confidence and power. I like to create things that make a woman feel her best self. I want you to be able to put on Jessica Biffi and feel like you can handle anything, and look awesome at the same time. Comfort is also important to me, and easy dressing.

Real Style: What is the best piece of fashion advice someone ever gave you?
Jessica Biffi: Yes there are trends, but dress and wear them to suit you.

Real Style: Who or what is your fashion inspiration?
Jessica Biffi: That’s a touchy one for me. I get inspiration for any and everywhere. It would be a song, a photo, a movie, nature, people watching…I’m all over the place. But, once I am inspired I am very thematic and focus around that central inspiration for all facets of the design.

See more of Jessica Biffi’s fashion on her website or at Addition Elle.

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