Toronto Fall 2013 Fashion Week Preview
Toronto Fall 2013 Fashion Week Preview

Tomorrow one of the most stylish weeks in Canadian begins with the opening of Toronto Fashion Week, where we get to celebrate our own homegrown Canadian talent. This season the new owners of the event, IMG have once again packed some of the best talent in Canada into one stylish week of fashion.

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Designer Picks: Joe Fresh’s Top Stylist Chooses Her Spring/Summer 2013 Favourites

February 20th, 2013
Designer Picks: Joe Fresh’s Top Stylist Chooses Her Spring/Summer 2013 Favourites

Joe Fresh has become the go-to style hub for fashion forward pieces that everyone can afford. It’s rare that you can find pieces for such a great price that walk the runways at Toronto Fashion Week, but Joe Fresh is offering the best of both worlds: style and price. Since everyone will be wearing Joe Fresh this season, we tapped Joe Fresh Style Director Adrienne Shoom to find out what her picks are for Spring.

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Joe Fresh Gift Guide

December 14th, 2012
Joe Fresh Gift Guide

Joe Fresh is one of our favourite Canadian fashion shops with designer Joe Mimran offering us stylish runway looks that everyone can afford. Joe Fresh is the perfect place to pick up holiday gifts that fit into your budget. See our Joe Fresh gift guide for our picks for the whole family.

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Spring 2013 Toronto Fashion Week Day 3: Matis by Lucian Matis, Lucian Matis, Korhani Home, Mackage, Joe Fresh

October 25th, 2012
Spring 2013 Toronto Fashion Week Day 3: Matis by Lucian Matis, Lucian Matis, Korhani Home, Mackage, Joe Fresh

From the standing ovation at Joe Fresh to the parrots (yes, parrots!) on the runway at Korhani Home, these are the runway shows that wowed us on Day 3 of Toronto Fashion Week.

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Designer Picks: Fall/Winter Fashion Must Have’s From Joe Fresh For 2012

September 26th, 2012
Designer Picks: Fall/Winter Fashion Must Have’s From Joe Fresh For 2012

We love when someone asks us who we’re wearing, and we get answer back, “Joe Fresh.” The fashion-forward and incredibly affordable line makes it easy for anyone to update her wardobe with the latest trends without breaking the bank. Joe Fresh Style Director Adrienne Shoom told us all about her favourite fall 2012 fashion essentials.

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World Mastercard Fashion Week Day 3: Vawk, Bustle & Joe Fresh

March 15th, 2012
World Mastercard Fashion Week Day 3: Vawk, Bustle & Joe Fresh

Day two of World Mastercard Toronto Fashion Week proved to be the busiest of all, but with all of the buzz in the tents, I was prepared for anything! See our reviews of hot shows from Vawk, Line, Bustle and Joe Fresh.

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Designer Picks: Joe Mimran’s 2011/2012 Holiday Style Tips

December 20th, 2011
Designer Picks: Joe Mimran’s 2011/2012 Holiday Style Tips

If you don’t have a lot of extra cash to spend on your own holiday style this season, fear not! We have enlisted the style advice from Canadian designer Joe Mimran for our holiday Designer Picks, so that he can offer up affordable style choices for the season. His Joe Fresh line offer trends straight off of the runway for those who want to spend more money on gifts for others than themselves. See what Joe has suggest the ladies wear to all of your holiday parties this year.

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LG Toronto Fashion Week: Joe Fresh Spring 2012

October 21st, 2011
LG Toronto Fashion Week: Joe Fresh Spring 2012

Affordably fresh, or refreshingly affordable-either way, the Joe Fresh Spring/Summer 2012 Collection shown Wednesday night at LG Fashion Week was a pure breeze of clean air. Even- if possible- more minimalistic and clean than any of Joe Mimram’s previous collections for the wallet-friendly line.

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Joe Fresh Expands Across Canada And US

October 12th, 2011
Joe Fresh Expands Across Canada And US

Canadian fashion brand, Joe Fresh, may have started as clothing available in Loblaws stores, but this affordable line is quickly expanding in the retail landscape. Last night the line opened another stand alone store in downtown Toronto and buzz is building for their American locations.

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Toronto Fashion Week: Joe Fresh Fall 2011

March 30th, 2011
Toronto Fashion Week: Joe Fresh Fall 2011

Directly following the Pink Tartan show at Toronto Fashion Week, Kim’s husband Joe Mimran debuted the Fall 2011 line for his afforable Joe Fresh line.

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