Rumours have been swirling today about Lana Del Rey reportedly being the new face of H&M. The singer, who the fashion industry has developed quite a liking for (unlike the music industry), has been on and in numerous fashion magazines including British Vogue, Vogue Japan and French Glamour to name a few. She also had a bag from Mulberry named after her — lucky girl! — and Christopher Kane played her song “Video Games” during his Fall/Winter 2012 fashion show.
According to the New York Post, Lana Del Rey is in New York City right now shooting the campaign. Celebrity campaigns are hardly new for the brand, who recently had David Beckham strip down for them, as well as Madonna and Kylie Minogue, who both created lines for the retailer. We think this is a huge coo for Lana and can’t wait to see if the rumours are true.
[Photo courtesy Startraks]
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