Affordably fresh, or refreshingly affordable-either way, the Joe Fresh Spring/Summer 2012 Collection shown Wednesday night at LG Fashion Week was a pure breeze of clean air. Even- if possible- more minimalistic and clean than any of Joe Mimram’s previous collections for the wallet-friendly line.
Lemonade-stand brights in orange, neon yellow and Kelly green with cloud-like whites popped on gauzy skirts and glossy neoprene jackets, coming together to produce an all-at-once nostalgic and futuristic runway show. Little House on The Prairie in the year 3000 came to mind, with sporty, tennis-team like hair in low ponytails and youthful, preppy styling.
The equally squeaky-clean (but maybe a bit less minimalist) men’s collection really surprised, though, where Joe brought his fresh-squeezed tangerine orange and white to two-tone collared shirts, tailored printed blazers, and orange-soled shoes.
Leather, neoprene or crochet, the papery white and citrusy pops of colour made this collection cohesive and satisfying for lovers of the grocery-store staple brand. See more from Toronto Fashion Week.
[Photos via FDCC]
Tags: Canadian fashion designer, Canadian fashion show, fashion show, joe fresh, joe fresh clothing, Joe Fresh fashion show, Joe Fresh Spring 2012, Joe Fresh Toronto Fashion Week, joe mimran, lg fashion week, lg toronto fashion week, LGFW, spring 2012, spring fashion, TFW, toronto fashion week, Toronto Fashion Week Spring 2012, Toronto LG Fashion Week