One of the main things that strikes you about a woman many consider the most recognizable name and face in Canadian fashion, is how well she speaks. Jeanne Beker in her role as the host of Fashion Television has interviewed every major fashion designer the world over (and over and over) for the last 25 years, but who knew that a woman used to listening is also a wiz with words and public speaking?
Jeanne Beker has added the spokesperson/style editor role in this new business venture and today she is speaking about EDIT. When asked how she is liking being interviewed herself, Jeanne replies ” I love it, I finally get to talk and say what I think as opposed to (biting her finger) to holding my tongue. I get to hold my own press conference even!” And talk she does. Expressive adjectives roll effortlessly off the tongue of this one time mime as she speaks with enthusiasm about the idea behind the new fashion collection she helped create or rather edit, aptly named – EDIT premiering at The Bay.
So what is EDIT and why is Jeanne Beker excited about it? This is a fashion line that Jeanne did not herself design, but instead worked closely with the manufacturers and chose, or edited, a curated collection of basic, stylish everyday clothes. She is the face and the spokesperson behind the label, which will be sold exclusively at The Bay stores across Canada. The fashion collection consists of pieces such as the little black dress, the stylish cardigan, black pants, camel coat, tops and nothing over $250.00. Is this earth shattering high fashion? No. Basic, wearable, everyday pieces that will last over several seasons, Yes. EDIT is manufactured by Levy Canada the same folks that manufacture for Liz Clairborne, Esprit, and Betsey Johnson to name a few, so the fabrics are top notch.
As she prepares to celebrate 25 years of being the host of Fashion Television, Jeanne Beker, an energetic (and very slim) fashion icon, reflects on the experience. “After all these years, I still have the love for fashion and the enthusiasm for the industry.”
This surely is the drive that keeps this dynamo in the business, a new fashion line at The Bay, two books coming out next year, Fashion Television and many other forays into the fashion world in the last 25 years. One thing this scribbler knows for sure is that 25 years ago, the reason that any of us ever saw a ‘live’ fashion show was due to Fashion Television and it’s bubbly host, Jeanne Beker. That television show ignited a love for fashion in millions of viewers that was to last many decades and still continues.
Tags: Bonnie Brooks, EDIT at The Bay, fashion television, Fashion Television 25 years anniversary, Hudson's Bay Company, Jeanne Becker, Jeanne Beker at The Bay, Jeanne Beker FAshion Television, Jeanne Beker's fashion line EDIT, the bay