Canadian fashion designer Jessica Biffi may have lost the big prize on Project Runway Canada, but ‘won’ big in real life by getting valuable experience working with Holt Renfrew, Winners and Penningtons. As Real Style Network wrote previously her designs are flying off of the shelves. Her fame is growing as the fashion designer was recently interviewed on Entertainment Tonight Canada. We are pleased to present Jessica Biffi in our Designer Picks series. Jessica Biffi has taken hold of a new market designing a fashionable plus size clothing line. Jessica Biffi incorporates the hottest fashion trends into her clothes no matter what size she is designing for. Jessica gave us some versatile designer picks that you will be able to incorporate into your existing wardrobe easily for a seasonal fashion update regardless of age or size.

Real Style Network: The Hottest Fashion Trend for Spring 2010 is?
Jessica Biffi: Bright colour blocking! Fun, fresh colours that pull you out of the blah winter.
Real Style Network: Three things every woman should have in her wardrobe for spring are?
Jessica Biffi: 1) A great pair of leggings! They are a great layering piece under a shorter dress or with a fantastic tunic.
2) A dress that moves from day to night. There’s nothing better than a great dress that you put on in the morning with a sweet flat, then put on some accessories, heels and jazz up your makeup, for a night out!
3) GOLD! The warmth and depth that gold has is amazing in spring/summer. Wear it in a shoe, a bag or an accessory.
Real Style Network: The must-have accessory is?
Jessica Biffi: The statement earring. Large and in charge! Have fun with size and colour – but a conversation starting earring is always a winner.
Find Jessica Biffi’s new plus size clothing line in Addition Elle, MXM and Pennington’s stores across Canada or online.
Tags: Canadian fashion designer, Designer Picks, fashion designer, Jessica Biffi, jessica biffi 2011, Spring 2010 Designers Pick, spring dress, spring fashion, spring fashion trend, spring jewelry, summer fashion trends




Great to see a designer who realizes everyone is not a size 2!!
Jessica is great. Really enjoyed watching her on the show. So glad that the exposure got her real work in the industry.
I met Jessica this week and was fortunate to be on hand for the unveiling of one of her new lines. She’s just as awesome in person as she is on tv.
i picked up a few pieces of this collection at mxm. great stuff and fashionable!
her collection is womnderful. i plan on picking a few pieces up this weekend.