Canadian fashion brand Joe Fresh has announced a new collaboration with Sex And The City star Kim Cattrall to raise money for breast cancer. In order to gain more publicity and raise more money for the the annual Fashion Targets Breast Campaign, Kim Cattrall will be joining the cause and wearing the target t-shirt in Joe Fresh ads.
The Joe Fresh Style Fashion Targets Breast Cancer t-shirt that you will see on Kim Cattrall and in stores is a classic crew neck shirt featuring a shaded red target on the front. Starting on May 1st, the Joe Fresh Fashion Targets Breast Cancer t-shirt will be sold in Loblaws stores across Canada. It comes in sizes ranging from extra-small to extra large. The Joe Fresh Fashion Targets Breast Cancer shirts will sell for $12.
The money raised by sales of the t-shirt will go to Rethink Breast Cancer, a charity that supports young people affected by breast cancer.
Working with Joe Fresh at the Loblaws stores will get the word out about the campaign and the t-shirts to even more people than usual. Canadian actress Kim Cattrall from Sex And The City will give the campaign an added boost.
Loblaws is also adding a new shade of red to their brands new nail polish line that Real Style Network’s Beauty blog wrote about here.
To further promote the campaign Loblaws and Rethink Breast Cancer have put together a great contest. You can win a trip to Toronto where you will get seats at the Spring/Summer 2011 Joe Fresh Fashion Show at Toronto Fashion Week and $500 to spend at Joe Fresh Style. Real Style Network was at the Joe Fresh Toronto Fashion Week fashion show a few weeks back and trust us when we say that it is one of the hottest fashion shows of the event.
Tags: affordable fashion, breast cancer campaign, designs for charity, joe fresh, Kim Cattrall, Loblaws, Rethink Breast Cancer, Sex and the city, t-shirt
What a worthwhile cause! Good for Joe Fresh Style
Good for Kim getting involved in such a great cause.
great cause!
great post as usual!